The most comprehensive online resource for learning about elk, turkey and deer behavior, vocalizations, calling instruction, hunting strategies, and more... since 2010.

The "So What" Factor

Yeah, that's right, the "So What?" factor. What is it? Well . . . it's probably best to hear about it in Chris's own words:

"When I was growing up and trying to learn about hunting, I'd listen to as many people as I could, go to seminars, read articles, and generally try to get my hands on as much information as possible on whatever it was I was interested in at the time.  But - no matter what I was reading, or whom I was listening to - I couldn't help but want to cut to the chase and get down to what I ended up referring to as the "So What?" factor. I'd be listening to some guy and thinking:
'All right, you're supposedly a professional and that's great and all, but -so what?  Why am I giving you 30 minutes, or an hour, or TWO hours of my life?  So what?  So you're an 'expert'... Whoop de do!'

I'd sit there and listen as they told these wonderful stories, all these experiences that they'd had, the things that they'd done, the sights that they'd seen, and I'd think:

'I just gave you two hours of my life.  So what?  Why should I care about your stories?  What do they matter to me?  So what?!?!?'

When I became a Primos® ProStaffer, and started actually giving seminars instead of attending them, one of the first things that hit me was that I was now 'That Guy!'  It was daunting, to say the least.  I couldn't help but think of ME now sitting in one of MY seminars, knowing that I'd be asking the same question of the speaker that I always did:

'So What?'

From the very first day, the number one commitment I made to myself, and to all the people who would ever listen to me, was that those people would never waste their time.  I would NOT be the person to get up there and have someone ask me, 'So What?' without being able to give a good answer to that question.

From the very beginning, the answer to 'So What?' has been at the very core of my philosophy regarding my educational material and hunting resources, and I can tell you that it's at the core of everything behind Roe Hunting Resources and the material that you'll find here. I made the promise back then, and I make it to you now, that I will ALWAYS strive to answer, 'So What?' before you before you ever even think to ask it!"


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